By Hue & Cry, a member at Bond 55 Broadway.
We’re Hue & Cry, a public relations firm that specializes in travel and hospitality brands, and we just moved into Bond Collective's new Bond 55 Broadway location. Feel free to swing by and borrow some sugar from us. As a communications and creative agency, we fully understand that our space is a strong reflection of who we are and what we do.
At Hue & Cry, we build better, purposeful and stronger brands by harnessing the power of influence. Our team had been looking for a chic office space to reflect a positive and lasting impression on tastemakers, media, and our current and potential clients. A space that allows us to be approachable and open-minded, yet unfailingly direct. An environment that serves as a platform for our team to be colorful, spirited, imaginative, and thought provoking. As our portfolio ranges from various luxury boutique hotels, restaurants and bars, to lifestyle and spirits brands, it’s critical that our environment mirrors who we work with and what we do.
When our good friends at Mr & Mrs Smith told us about their new Bond Collective office downtown (they are at the Bond 60 Broad location around the corner), we thought it sounded too good to be true. Bond Collective’s luxury office spaces were a better value than some of the more well-known but less sophisticated co-working spaces we were familiar with, and the office at 55 Broadway featured all of the same amenities as said spaces and more – hello, unlimited black and white printing! Beautifully designed conference rooms! Complimentary mini massages! Cookie Fridays! Beer on tap! Adorable hot dog pups! Most importantly, the space exemplified a modern yet comfortable design.
As a hospitality-driven brand, Bond Collective has proven to be the perfect match for us as we represent various hospitality brands ourselves – including boutique hotel Casa Angelina on the Amalfi Coast, travel club for hotel lovers Mr & Mrs Smith, Jacu Strauss-designed Pulitzer Amsterdam, NYC’s Priority Bicycles, London’s Coupette bar, Millennium Hotels & Resorts, and various other clients.
Being one of the original members of Bond 55 Broadway has been a positive experience for us, starting with move-in day and even prior to. Our move-in process was seamless from start to finish, with the Bond Collective team being there every step of the way, and we’ve actually bonded with the Bond Collective team themselves, who currently resides on our floor. Did we mention our love for the Dachshund fur babies that scurry down the halls on a regular basis? Worth mentioning again…
We also have a strong appreciation for the energy of the neighborhood, with the New York Stock Exchange just around the corner and the historic Stone Street down the block. Various nearby subway stations and Oculus at the World Trade Center makes commuting a breeze. Having an opportunity to work in a part of Manhattan with such rich history and significance is inspiring. We can peer outside our windows and see the Raging Bull and Fearless Girl. We can sneak away for a lunch break to Pier A, take in the healing qualities of the water during a mid-afternoon break, and admire the Statue of Liberty. We can sweat out our stresses at Physique 57, just a few floors away from Bond Collective’s office, or imbibe our PR stresses away at Clinton Hall or the historic Fraunces Tavern, which served as the headquarters for George Washington following the American Revolution. We can truly feel like we are living the American Dream.
All in all, as we continue to settle in – with Bond 55 Broadway and the Financial District continuing to feel more and more like home – we are thankful for the team at Bond Collective for providing us with a great space that we can be proud of, and enjoy the wonderful perks.